TRACK OUR PROGRESS
Essential for Growth
A WORLD CLASS CITY NEEDS WORLD CLASS TOOLS
To remain sustainable and prevent market saturation there is always a need for customer growth. Customer growth can come at the expense of competing for existing market share. Or it can come from the ability to unite as a destination to grow market share so that everyone can benefit.
At Winnipeg Pass, we develop world class tourism tools and products to attract new customers leading to increased economic activity for our partners and the city. More delighted visitors leads to a more positive perception of the city. A more positive perception of the city leads to more investment interest and population growth. More investment interest and population growth leads to more proud local ambassadors.
THE OPPORTUNITY TO GROW MARKET SHARE IS HUGE
- The rest of Canada (2007)0
- The rest of Canada (2014)0
We have a tool to proactively focus on reversing the 9% decline in out of province visitation
- VISITORS FROM The US (2007)0
- VISITORS FROM The US (2014)0
We have a tool to proactively focus on reversing the 24% decline in visitation from the USA
SOURCE: STATISTICS CANADA, RESEARCH SOLUTIONS CONSULTING LTD (CITIES 2007) (CITIES 2014)
ELEVATE THE PERCEPTION OF WINNIPEG
ENGAGE MORE LOCAL AMBASSADORS & ENTICE MORE VISITORS
As Winnipeg Pass already includes admission and savings, locals and visitors are more likely to use it to travel to different areas of the city to try a new experience.
With changing demographics we need to nurture new customers for the future by focusing on growth markets to increase growth and long term sustainability.
Allowing for equal support and access, the Pass Program unites both for-profit and not-for-profit organizations so that we can promote Winnipeg as a Destination.
As the Pass includes savings and admission it provides more value and desirability than traditional coupon or discount programs while protecting our partners brand.
MORE VISITORS FROM THE US AND THE REST OF CANADA
Winnipeg Pass is the only program focused on increasing visitors from the US and out of province markets. These growth markets provide significant opportunity for a long term positive economic impact on the city and our partner organizations.
How we do it
THE BUSINESS OF SUSTAINABILITY AND GROWTH
Winnipeg Pass has pioneered a unique end-to-end process that enables us to bring our Pass Program to scale. From product development to customer service; we are involved in every step.
When you support Winnipeg Pass, you are helping grow a stronger Winnipeg for today, and future generations to come.
Road to growth and impact
Over the next 10 months, join us for a special 10-part series that takes you behind the scenes at Winnipeg Pass for an honest, no-frills look at what it takes to promote Winnipeg as a world class year-round destination for locals and visitors.
The Business of Legacy Planning
Reinventing Value vs Discounts
How to Change the Conversation
Challenges, Failures, and Opportunities
The Invisible Ubiquity of Tourism
Empowering Local Ambassadors
Building a Tribe
Measuring Impact – How Did We Do?
Track Our Progress and Be the First To Know When Each Chapter Goes Live