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For-Profit Partners

TRACK OUR PROGRESS

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Non-profit Partners

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Star-Attractions Partners

Essential for Growth

A WORLD CLASS CITY NEEDS WORLD CLASS TOOLS

To remain sustainable and prevent market saturation there is always a need for customer growth. Customer growth can come at the expense of competing for existing market share. Or it can come from the ability to unite as a destination to grow market share so that everyone can benefit.

At Winnipeg Pass, we develop world class tourism tools and products to attract new customers leading to increased economic activity for our partners and the city. More delighted visitors leads to a more positive perception of the city. A more positive perception of the city leads to more investment interest and population growth. More investment interest and population growth leads to more proud local ambassadors.




Destination Winnipeg

THE OPPORTUNITY TO GROW MARKET SHARE IS HUGE


  • The rest of Canada (2007)
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  • The rest of Canada (2014)
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We have a tool to proactively focus on reversing the 9% decline in out of province visitation
9%
  • VISITORS FROM The US (2007)
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  • VISITORS FROM The US (2014)
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We have a tool to proactively focus on reversing the 24% decline in visitation from the USA
24%

SOURCE: STATISTICS CANADA, RESEARCH SOLUTIONS CONSULTING LTD (CITIES 2007) (CITIES 2014)


ELEVATE THE PERCEPTION OF WINNIPEG

ENGAGE MORE LOCAL AMBASSADORS & ENTICE MORE VISITORS

As Winnipeg Pass already includes admission and savings, locals and visitors are more likely to use it to travel to different areas of the city to try a new experience.

Legacy Planning

With changing demographics we need to nurture new customers for the future by focusing on growth markets to increase growth and long term sustainability.

Innovation

Allowing for equal support and access, the Pass Program unites both for-profit and not-for-profit organizations so that we can promote Winnipeg as a Destination.

Customer Value

As the Pass includes savings and admission it provides more value and desirability than traditional coupon or discount programs while protecting our partners brand.



FINANCIAL BENEFITS

MORE VISITORS FROM THE US AND THE REST OF CANADA

Winnipeg Pass is the only program focused on increasing visitors from the US and out of province markets. These growth markets provide significant opportunity for a long term positive economic impact on the city and our partner organizations.


2.5% VISITOR GROWTH
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MILLION
5% VISITOR GROWTH
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MILLION
7.5% VISITOR GROWTH
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MILLION
10% VISITOR GROWTH
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MILLION


How we do it

THE BUSINESS OF SUSTAINABILITY AND GROWTH

Winnipeg Pass has pioneered a unique end-to-end process that enables us to bring our Pass Program to scale. From product development to customer service; we are involved in every step.


Strategic Partnership

Our Pass Program provides equal support to both our non-profit and for-profit partners.

Product Development

We follow a set of criteria to ensure our products benefit the customer, our partners, and the city.

Build Markets

We build distribution and marketing networks to attract new customers and grow new markets.

Measure Impact and Value

Our products only matter if people use them, we deploy robust feedback systems.


When you support Winnipeg Pass, you are helping grow a stronger Winnipeg for today, and future generations to come.




Road to growth and impact

Over the next 10 months, join us for a special 10-part series that takes you behind the scenes at Winnipeg Pass for an honest, no-frills look at what it takes to promote Winnipeg as a world class year-round destination for locals and visitors.


Chapter 1

The Business of Legacy Planning

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May 2017

Chapter 2

Reinventing Value vs Discounts

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June 2017

Chapter 3

How to Change the Conversation

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July 2017

Chapter 4

Challenges, Failures, and Opportunities

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August 2017

Chapter 5

The Invisible Ubiquity of Tourism

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September 2017

Chapter 6

Empowering Local Ambassadors

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October 2017

Chapter 7

Partnerships 2.0

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November 2017

Chapter 8

Scaling up

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December 2017

Chapter 9

Building a Tribe

Read Story

January 2018

Chapter 10

Measuring Impact – How Did We Do?

Read Story

February 2018


Track Our Progress and Be the First To Know When Each Chapter Goes Live